Bumble has breathed new life into online dating. Since its inception in 2015, it has more than fifteen million users. As a dating app, one thing distinguishes it from the rest, which makes it so popular within a short time. It lets women take charge in deciding with whom to begin a conversation.
Whitney Wolfe Herd was a co-founder of Tinder, another popular dating app based in America. When she fell out with her partners at Tinder, she joined hands with Andrey Andreev, the founder of a UK based dating app, Badoo. This app was popular in the UK and other parts of the world, but not in the US. They created Bumble, the dating app that requires women to send the initial message to potential dates.
According to Whitney, when women make the first move, the number of strangers contacting or harassing them reduces. By making it a rule, Bumble ensures the women are not judged harshly when they send the first message to potential dates. Some men like the idea, since they are sure the women contacting them are attracted to them, and they will not reject them if they ask them out.
Not everyone thinks that it is right for women to make the first move. Whitney argues that it happens even in offline dating where the woman may have to smile, steal a glance at a man or cuddle the man’s hand suggestively.
In a recent interview with Sarah Hepola, the Dallas based author of ‘Blackout: Remembering the Things I Drank to Forget,’ Whitney said that she wanted to create a dating app where users were pleasant to each other. This was at a time when there was an increase in incidences of sexual assault on women. Dating apps took the blame for this since they allowed people to share private information with strangers. Bumble founder created the app after experiencing online harassment
Bumble enhances decency and credibility in online dating. It has set expectations for the users. They do not allow indecent exposure, and the profile photos are screened. They demand etiquette from their clients. Bumble’s Whitney Wolfe: ‘I’m worried we’re alienating the good guys’
As Sarah observes, Bumble enlists serious, well-mannered users. Whitney has also started a product where women can find friends and support each other. Her app provides a platform for engagement respectfully and safely. Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy
Whitney Wolfe Herd has a religious upbringing that manifests in what she advocates for among her dating app users. She is a graduate of Southern Methodist University and the wife of Michael Herd. The Founder Of Bumble On The Future Of Dating & Making It In Your 20s