Norman Pattiz is the CEO of Westwood One, and he knows that there are quite a few people who will learn from the new study he has commissioned. He wanted to learn quite a lot about throw the industry works, and he wanted to have something recorded that shows how the radio industry advertises in the modern day. Someone who is learning from his study will find that it shares many insights, and they will have a better understanding of management in general. Learn more about Norman Pattiz: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-launch-of-wwe-star-scott-levys-raven-effect-on-the-network-300416486.html
#1: What Was Studied?
Advertising in the radio industry was studied in report that Norman has, and he is releasing it to the public because he knows that it will help people learn how to sell advertising.
The radio industry derives quite a lot of its capital from advertising, and someone who understands better how to advertise will increase profits for their company.
#2: Who Is Norman?
Norman is the CEO of Westwood One, and he has grown the company over the years to offer the best radio entertainment in the industry. They offer talk radio and sporting events that are popular among the public, and they are a large company that has spent many years giving the public what it wants. The radio brand has grown quite a lot, and Norman has become one of the biggest names in the field.
#3: What Is Brand Recognition?
The brand recognition that companies find when they advertise on the radio is quite good because it has been tested in the study that Norman has paid for out of his own pocket. He wanted to show the industry that they are doing a good job with brand recognition, and the study showed that a large majority of people could recall the names of companies that they had heard on the radio.
#4: How Will Radio Stations Change?
The radio stations around the country that are relying on the work of Norman and the Westwood One team are learning that they may advertise in a new way. Someone who wishes to align their advertising with this study will earn more money from advertisers every year.
The study that Norman Pattiz has given to the radio industry will help the field grow quite a lot. The industry must understand how to advertise better so that it may raise revenues for the future, and it will have a head start with this new study.